Silver Fern Financial LLC

William J. Bruce B.B.S., C.A., C.F.A.



Will has 17 years experience in the financial services industry focusing primarily on fiduciary services to Hedge Funds. Prior to founding SFF in 2014, Will served as Chief Financial Officer (CFO), Chief Compliance Officer (CCO), Managing Director and Partner at MAST Capital Management LLC (MAST). Prior to joining MAST in 2006, Will worked as an Assistant Manager with Goldman Sachs Fund Administration focusing on both offshore and domestic hedge funds working from both the United States and Cayman Islands offices.


From 1997 to 2001, Will was a senior accountant with Ernst & Young. He oversaw a variety of private investment vehicles in the Cayman Islands office. He also spent three years responsible for the external and internal audit for several multinational Fortune 500 companies in Auckland, New Zealand and several of New Zealand’s largest public companies.


Will holds a Chartered Financial Analyst designation and is a Chartered Accountant of New Zealand. He earned a B.B.S. in Accountancy from Massey University in New Zealand in 1996.